Choosing a domain name for your blog or business can be tricky. All of us went through that phase at some time.
I presume you already have a topic or niche in your mind. If not, I’d still recommend picking your niche first because it’s a valid exercise.
Now, Naming a website or blog can be challenging. Not everyone has an idea of what they are looking for. At times, you’ll think, is this domain worth the money I am going to spend? Is this domain attractive? and so on..
But wait, why is your domain name so important?
- It’s your “first impression”. Your URL is the first thing your visitors will see. A good domain name can make a positive and lasting impression, while a bad domain name can send visitors running.
- It affects SEO. While exact match domains (EMDs) are no longer a necessity, keywords in your domain name can still help your SEO ranking.
- It defines your brand. We’ll talk about this in a minute – your domain name is a branding opportunity! The right domain name can increase brand recognition.
These elements are only a few of the many reasons why your domain name is so important.
To ease your task and help you choose the perfect blog name, we list 7 killer points to look when you are out domain hunting.
What is your blog going to be about?
Basic question. What is it that you want to do on the blog?
Talk about your travels? Share cooking recipes or blog about your favorite football team?
Different people have different hobbies and verticals when it comes to blogging. Same thing applies to the domain. You can’t just register a domain related to sport niche for a recipe website.
Of course, if you decide on a non-specific name or use your own name, then you’ll have more room for maneuver.
Who is your target audience?
It’s important to consider your target audience when choosing your blog name. You need to know whom you are trying to bring on the blog. Finding a suitable blog name would then be easy for you.
As you can see, SportBible is targets sports fans, while Pretty52 has a female target audience.
Knowing your target audience will help you choose a suitable blog name.
Brandable Over Generic Blog Names
Creative and brandable domain names are always better than generic.
Remember: Your domain name is how visitors will find, remember, and share your company on the web. It is the foundation of your brand.
Here’s the main difference between a brandable and generic domain name:
A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable.
For example, a blog with domain name as healthinsurance21.com or justmoversandpackers.net are too generic and don’t build the trust factor. While Anthem.com or UnitedHealthCareOnline.com share brand factor and boost the trust factors.
Is your blog name easy to say or spell?
Sometimes a blog name looks great on paper, but when you say it out loud, it’s not worth the effort.
In general, when it comes to the length of your domain, shorter is better.
Aim for 6-14 characters – and remember the shorter, the better. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars. If you can’t find something short, make it brandable.
Is it easy to type and pronounce?
Think of some of the most popular websites in the world. What comes to mind?
Google, Facebook, Twitter, Instagram, Yahoo, CNN… One big thing they have in common is that they’re all easy to spell.
Your visitors would want a similar blog name. They won’t like to type in 20-24 characters just to open your website. Keep your domain name simple, short and clear. If you have to explain the spelling more than once for it to be understood, it’s too complicated!
If you are unsure how this affects your brand, tell 8-10 people your blog name and ask them to spell it.
If more than a few people struggle to spell it, you need to simplify it.
Avoid Hyphens and Numbers.
Remember how your domain name should be easy to spell and pronounce? Hyphens and numbers make it more difficult.
Imagine explaining Facebook with a hyphen in between, something like face-book.com. Does it sound good to you?
The bottom line? Your domain name should be smooth and punchy – hyphens and numbers get in the way of that.
Stick to the letters!
Is it relevant to your Niche?
Our website is mostly about blogging, SEO and other technology related posts and articles. Hence the name randomblogger.com. We kept it in our niche and targeted a broader audience as well.
Being in your niche and using keyword in your domain is a good habit.
Keywords can help to improve your SEO although you need to tread carefully here! If you try to awkwardly stuff keywords into your domain, it comes across as generic (like we talked about before).
If you are short on suggestions, you can find keyword ideas with tools like Google Keyword Planner.
Where Should You Register Your Blog Name?
Your domain name will have a significant impact on the success and potential of your website. Make sure to put some careful thought into choosing yours.