Digital Marketing is vague for most of us. It’s easy to confuse Digital Marketing with Social Marketing as both run parallel to each other. But before we get into nitty gritty of Digital Marketing and it’s uses, let’s explore..
What is Digital Marketing?
Simply put, it includes all strategies applied online to market products and services, whether you’re targeting potential audiences via computer, iPad, or app. If you follow brands or influencers on Instagram, you’re experiencing digital marketing daily—and likely every time you open your feed.
According to Hubspot–
“Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet”
Since we now know what Digital Marketing is, let’s see what it includes.
Customizing an audience from a global population
Audiences can be reached anywhere with internet access, meaning digital marketers can fine tune their audiences using demographics that best fit their campaign (not only region, but also age, gender, personal preferences, etc).
Unlike more passive traditional marketing (e.g. a television viewer watching a commercial), marketers or SEO’s are able to interact directly with their audience through forums like website comment sections, social media accounts, and interactive quizzes.
Using multiple delivery channels
Based on the audience needs and preferences, dynamic web content allows marketers to offer their audience a range of delivery channels (including YouTube videos, Instagram posts, blog articles, and marketing emails), then letting the audience engage with the channels that appeal to them the most.
Online marketing events
Similar to conferences and conventions in traditional marketing, marketers host online events like webinars, product demonstrations, and courses, which can often be attended “live” or viewed afterward on demand.
What skills are needed?
Different jobs need different skillsets. For Online Promotions as we call it, you need a good head, keen eye and some essential expertise to make it to the top or help your client make money.
We have narrowed it down to some key points for you.
Search Engine Optimization
P.S. If you have doubts about SEO, feel free to go through our guide about On Page SEO.
SEO best practices can be applied to any online content like images, content, videos etc., which in turn help in ranking and more viewers.
Working as an SEO expert can be its own niche in the digital marketing field. These skills can be paired with content marketing for better results.
Key SEO skills include Keyword Research, Web Traffic Analysis and coming up with a ranking strategy.
One can optimize blog posts or pages to attract searchers. A well written and optimized blog post can help you website rank in SERP’s and bring visitors.
A well written content should be conversational. You should talk to your reader, not lecture them. Ask questions and provide answers.
This keeps a digital audience engaged before, during, and after their purchase, creating the possibility that today’s readers or viewers will become tomorrow’s buyers who will continue to both buy and also refer new audience members after their initial purchase. Digital marketing content typically includes:
Blog Posts—articles that allow you to identify your audience’s problems (or “pain points”) and ways to solve them.
Guides and eBooks—longer form resources that allow you to explore blog topics at greater length.
Video content—videos the cover topics relevant to your audience (often posted on platforms like YouTube which can then be embedded on your website).
Marketing emails—newsletters and product announcements sent directly to potential customers.
Social Media Marketing
Social media is not just for getting in awkward conversations with relatives and posting dog memes anymore! While these activities won’t be disappearing any time soon, the point is that social media is ALSO a critical pillar for any digital marketing strategy.
One needs powerful social signals and good social presence to truly market their products. After all, the main aim of Digital marketing is promoting products or services, right?
Plus, Social media also works in reverse as a channel for bringing audience members directly to you by following linked content on social media platforms back to your own blog or website.
That’s it for today. I presume, I have covered most of it. I may add some more info when needed.
Good luck Digital Marketers! Get on the bandwagon and make it big 😀